News in English
1. Ministry of Education and Office of Narcotics Control Board Enhance
Drug Prevention in Educational Institutes
Ms. Churairat Sangboonnum, the Deputy Permanent Secretary for education announced after
a meeting with the Assistant Chief of the Royal Thai Police and the Deputy Secretary –
General of the Narcotics Control Board (ONCB) and other selected MOE related staff that
the Ministry of Education in cooperation with Bangkok Metropolitan Narcotics Control
Office had initiated a project on the capacity building of model educational institutes in order
to eradicate, prevent and solve drugs and narcotic problems in 59 schools which are located
The Deputy Permanent Secretary stated that it was apparent from recent ONCB data that
there are more than 700,000 drug addicts in Thai society and that this is a number that
increases annually. In this regard, ONCB will introduce their problem prevention and solving
approaches through the MOE Five Fences Policies. The Ministry will spearhead the
campaign on narcotics problem solving in Thai educational institutes. The pilot project will
start with schools which are located in the Bangkok Metropolitan area. These schools will be
designated as role models in this project.
The Deputy Permanent Secretary added further details in relation to an academic seminar
which had been conducted for the 59 schools in order to prepare an action plan on watching,
preventing and solving drugs and narcotic problems in educational institutes. Moreover, the
achievement of this project will be disseminated to a further 1,669 schools nationwide.
Moreover, the primary prevention and solving activities on drugs and narcotic problems will
be conducted on July 11th, 2011 at Professor ML Pin Malakul Meting Room from 9.00 a.m.
onwards. In this regard, the Permanent Secretary for Education will preside over the opening
ceremony and then he will deliver his policies. Furthermore, the role models schools will
ratify the prevention and solving of drugs and narcotic problems in theirs schools.
2. Seminar and Workshop on Readiness Preparation for ASEAN Economic Community in 2015
On July 7th, 2011 at the Imperial Queen’s Park Hotel, Bangkok, Ms. Churairat Sangboonnum,
the Deputy Permanent Secretary for Education and Ms. Srirat Rastapana, the Director
General of the Trade Negotiations Department within the Ministry of Commerce signed an
MOU on cooperation between both ministries. The signing took place during a seminar and
workshop on “Readiness Preparation for the ASEAN Economic Community”. The
participants in attendance were 300 MOE educational administrators, teachers, students and
The Deputy Permanent Secretary informed all that the Office of the Permanent Secretary for
Education and the Department of Trade Negotiations jointly organized this event in order to
increase understanding in relation to the ASEAN Economic Community and also to develop
the quality of educational institutes, in the hope that this will enhance the capacity of Thai
youths and citizens to overcome any challenges that they may face as a result of the
establishment of an ASEAN Economic Community.
The Deputy Permanent stated further that this activity would assist in the region the
dissemination of knowledge on the ASEAN Community and on the ASEAN Economic
Community. The target groups consisted of educational administrators, teachers, students,
educational personnel and other interested parties, the ultimate aim being to raise awareness
of the need of readiness preparation and also to impart knowledge on how to adapt lifestyles
to fit in well with the ASEAN Economic Community in 4 regions. Moreover, the Ministry
emphasized building and developing the skills and quality of Thai labourers in order for them
to be ready for the competitiveness of the ASEAN labour market. Particular focus was placed
on the need for attitude changes in relation to vocational learning especially in how
remuneration is considered. In addition, English and technology proficiencies were also 2
included which will help to reinforce Thai labourers to be in a position to overcome high
3. Chinese Teaching and Learning Cooperation
On July 27th, 2011, Ms. Churairat Sangboonnum, the Deputy Permanent Secretary for
Education, presided over a signing ceremony of cooperation under the project of
quality learning and teaching of the Chinese language in educational institutes located in
Bangkok Metropolitan and networking schools, Thai – Chinese networking schools
and, the Center for Chinese Language Development (Hanban), Beijing Normal
University. This event took place at Ratchavallop Meeting Room in the Ministry of
The Deputy Permanent Secretary informed all in attendance that the government had
delivered a policy on moving forward to the ASEAN Community in 2015 through
human resource development in order to provide access to quality education and
lifelong learning as well as to develop innovation, research and development and
ASEAN integration for all Thai citizens.
The provision of basic education is a crucial educational system in borderless
communication. It must achieve educational standards in response to the free trade
areas both in ASEAN and in the WTO. In this regard, educational cooperation
amongst neighboring countries is important, especially as China is developing
educational standards which will stimulate internationalization and international
standard schools. This will also facilitate collaboration in developing teachers,
students and educational administrators and an information exchange. Thus, it was a
great opportunity for Thai educational administrators and distinguished delegates from
the Chinese government to strengthen their close cooperation in quality Chinese 2
learning and teaching under the support of the Center for Chinese Language
Development (Hanban), the Beijing Normal University that reflects the valued
friendship which exists between both countries.
4. The Importance of Branding and Identity
When you hear the word “branding” it brings to mind a mental image of a rancher searing his mark into his cattle’s hide. Well, product branding is not quite that painful, but it follows along the same principle. You want to “burn” into the consumer’s mind the image of your brand.
Some examples of recognizable brands include the red, white and blue “smiling” Pepsi logo, the infamous Nike “swish”, the elegant L-oval of Lexus and the golden arches of McDonalds. These icons represent established and emblazoned images in our minds.
So what’s the difference between a logo and a brand? Some may call the aforementioned examples-logos while others would refer to them as corporate brands. So what’s the difference? Logos are an image or symbol that represents a person, place or thing and is used as an identifier of a product or service in most cases. It can be equated to an individual’s “signature.”
Brands, on the other hand, would be like an individual’s “character” – it’s who you are, what you are about and what you value. A company’s brand is really no different, it is literally the personality of the company, it manifests the personality of the owner, board of directors, shareholders or even the corporate culture.
5. School fees add to families’ burden
The Ministry of Education’s decision to increase the ceiling of school fees’ hike from 20 per cent to 30 per cent every three years is bad news for many lower and middle income families in the UAE.
Families, including those with children in schools,
suffer from the crunch of a two-digit inflation.
The cost of living index has risen in the country
by 16 per cent this year, according to independent financial experts.
There is no indication that inflation will cool down in
the next half of the year and no one seems to have a remedy
for the situation, including the government.
Schools suffer from inflation as well and they need to
increase their fees to meet operational costs.
Management of schools is requested to take into consideration first the interests of pupils before using the maximum limit allowed for the increase in fees.
Pupils should not be barred from joining classrooms
because of financial reasons.